Now in its 3rd generation, Asal is focussing on the production and distribution of healthy, purely plant-based foods. The company headquarters and factory outlet are located in the Black Forest. As a family business, particular emphasis is placed on the company's responsibility towards its customers. The entire product range is available in the factory outlet. The products can be tasted and purchased here with expert advice. In addition to soups, sauces, spices and desserts, the range also includes pasta, vinegar and oil.